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Diffusion of Innovations

Netflix Diffusion:

Today, Netflix is a high demand, popular streaming service that almost every household has. However, it did take some time to grow and develop. At the start, Netflix was a DVD rental service much like a Block Buster or Family Video- it had some support and business but was not too popular.

It was not until the personal computer became so common and accessible to the everyday person that Netflix caught on.  When the streaming service launched in 2007, everyone with a laptop computer could now watch shows and movies at their fingertips without having to go to the store and rent a DVD. Because it was so simple and easy, Netflix started to spread and attract more monthly subscribers. Once launched in Europe, Netflix became known worldwide and was taking over the industry.

I think so many people were early adaptors because it was a new decade- a new age of technology and people wanted to try everything offered. Companies like Apple and Pc were head of the market with computers and the start of cell phones, so when on online movie service was introduced people wanted to get on that as well so they had all the technologies offered. Besides staying on trend and up to date, Netflix was/is more convenient  than going to the store to get a DVD and is cheaper than going to the movies or paying for a cable bill.

Lastly, I do not think there are many drawbacks to Netflix except from the cable industry side of things. Many people especially younger generations, would rather pay for a cheap monthly subscriptions rather than high cable bills and contracts. Although, this is hurting the cable industry, it is more practical and affordable for many. 

Netflix Timeline and info Click here

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